Explore  

Image Book W17/18

Our journeys in the autumn/winter catalogue also lead us beyond the mountains. Come along with us on our adventure to Ost-Tirol, Alagna and to Norway.

Hier geht's zum Katalog ...

Beyond The Mountains
The story

Is it because we are closer to the limits of the sky, or due to the elemental forces that created the mountains millions of years ago? Possibly it is the feeling of freedom created by the breathtaking views atop of the world. Whatever the reason may be, the power of mountains is forever present. Their power is addictive, contagious and they leave you feeling fulfilled as their energy stretches far beyond the mountains themselves.

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Lookbook

Have you ever wondered what fit or style combinations you can make with Maloja this summer? If so check out our entire summer collection photographed on our athletes, staff and friends.

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Download our latest wallpapers

Of course, it is most beautiful outside. But sometimes do not call the mountains, but the office. So that you can also enjoy a nice view from the desk, we have put together a few screen backgrounds for you.

to the wallpapers ...

Take a look at our
Munich flagship store

We feel most at home in the mountains, but for many of us the city is where we live. At our Flagship store in Munich you will find nearly all styles and colours from our current collection. Good coffee and friendly conversations await your visit and if your lucky, quite possibly a bike ride on the Isar.

more information about the store ...

  The story behind the collection  

maloja maloja
maloja maloja

Is it because we are closer to the limits of the sky, or due to the elemental forces that created the mountains millions of years ago? Possibly it is the feeling of freedom created by the breathtaking views atop of the world. Whatever the reason may be, the power of mountains is forever present. Their power is addictive, contagious and they leave you feeling fulfilled as their energy stretches far beyond the mountains themselves.

maloja

Is it because we are closer to the limits of the sky, or due to the elemental forces that created the mountains millions of years ago? Possibly it is the feeling of freedom created by the breathtaking views atop of the world. Whatever the reason may be, the power of mountains is forever present. Their power is addictive, contagious and they leave you feeling fulfilled as their energy stretches far beyond the mountains themselves.

maloja
maloja
maloja

The mountains connect the heavens with earth so say the indigenous Himalayan people. Anyone who has ventured to the mountains can relate to the ethereal moment when the burdens of everyday life are instantly put in perspective. The once seemingly large tasks of today are shrunk down to granular size. On the reverse side the seemingly simple things in life that we brush aside come to life. One such example is a familiar snack carried with you that seems to exude new flavors when enjoyed from atop a mountain.

Everyone can embrace the power of the mountains and feel anew. The magic that happens at the top can be felt everyday and is for many a way of life. Our desire is to harness the mountains strength giving energy from the highest top to the valley floor and infuse it with modern day culture. Beyond the mountains is to generate a new perspective once beyond ones field of view and these simple yet powerful three words have become the inspiration for our new collection.

maloja
maloja

Going deeper, we took a step back in time to a place when modern day culture was rediscovering nature and the mountains. At the height of the mountain tourism boom of the 1970’s a rethinking to the approach of preserving nature and the cultural ties to the mountains for future generations was paramount. In the later half of the 70’s a new outdoor initiative was launched, which was later coined as ‘Sustainable Tourism’. Today this movement has a deep respect for mountain cultures and are committed to protecting and advocating nature through experiencing the outdoors in its most natural and wildest state.

"Our journey into the roots of outdoor culture guided by our love for sportand the joy of pursuing adventure together as a team had taken us Beyond The Mountains."

We feel strongly connected to the values of this early movement and therefore it is without surprise that the design concept of our new collection is influenced by the wild and natural state of the outdoors. To further relay the collection story we were absorbed in study of historical places and styles of the 1970’s and to relay those feelings in our photographs and designs. Our journey into the roots of outdoor culture guided by our love for sport and the joy of pursuing adventure together as a team had taken us Beyond The Mountains.

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