Image Book W17/18
Our journeys in the autumn/winter catalogue also lead us beyond the mountains. Come along with us on our adventure to Ost-Tirol, Alagna and to Norway.
Is it because we are closer to the limits of the sky, or due to the elemental forces that created the mountains millions of years ago? Possibly it is the feeling of freedom created by the breathtaking views atop of the world. Whatever the reason may be, the power of mountains is forever present. Their power is addictive, contagious and they leave you feeling fulfilled as their energy stretches far beyond the mountains themselves.
The mountains connect the heavens with earth so say the indigenous Himalayan people. Anyone who has ventured to the mountains can relate to the ethereal moment when the burdens of everyday life are instantly put in perspective. The once seemingly large tasks of today are shrunk down to granular size. On the reverse side the seemingly simple things in life that we brush aside come to life. One such example is a familiar snack carried with you that seems to exude new flavors when enjoyed from atop a mountain.
Everyone can embrace the power of the mountains and feel anew. The magic that happens at the top can be felt everyday and is for many a way of life. Our desire is to harness the mountains strength giving energy from the highest top to the valley floor and infuse it with modern day culture. Beyond the mountains is to generate a new perspective once beyond ones field of view and these simple yet powerful three words have become the inspiration for our new collection.
Going deeper, we took a step back in time to a place when modern day culture was rediscovering nature and the mountains. At the height of the mountain tourism boom of the 1970’s a rethinking to the approach of preserving nature and the cultural ties to the mountains for future generations was paramount. In the later half of the 70’s a new outdoor initiative was launched, which was later coined as ‘Sustainable Tourism’. Today this movement has a deep respect for mountain cultures and are committed to protecting and advocating nature through experiencing the outdoors in its most natural and wildest state.
We feel strongly connected to the values of this early movement and therefore it is without surprise that the design concept of our new collection is influenced by the wild and natural state of the outdoors. To further relay the collection story we were absorbed in study of historical places and styles of the 1970’s and to relay those feelings in our photographs and designs. Our journey into the roots of outdoor culture guided by our love for sport and the joy of pursuing adventure together as a team had taken us Beyond The Mountains.