Japan. A Journey Part 1
Tokyo is loud, it?s colorful and a bustling city, and at least that?s what we had anticipated. The peace and quite we experienced upon our arrival at the airport proved us wrong.
Spring / Summer 2018
- The Alpan Way -
Autum / Winter 2017/18
- Beyond The Mountains -
In the spring/summer catalog we unite Japan and the alpine culture. Join us on a journey to pagoda and passes, to coastlines and climbing regions.
Of course, it is most beautiful outside. But sometimes do not call the mountains, but the office. So that you can also enjoy a nice view from the desk, we have put together a few screen backgrounds for you.
We feel most at home in the mountains, but for many of us the city is where we live. At our Flagship store in Munich you will find nearly all styles and colours from our current collection. Good coffee and friendly conversations await your visit and if your lucky, quite possibly a bike ride on the Isar.
Function plays a major role in the development of new Maloja products but we also attach as much importance to the style. It's great if this combination succeeds and our work is rewarded with an award. We are very pleased that our cross-country racing suit won an ISPO Award in the category "Outer Layer XC". By the way, the racing suit is already available in stores this winter.
The Story behind the collection
Since our founding we have sought a new collection theme each year. The theme acts as a guideline for the overall collection aesthetic. All aspects of the collection must align included is sourcing materials, design of prints, colour selection and garment cuts. Above all the collection theme must always align with Maloja’s philosophy and values. Simply put, that is how we reinvent ourselves each year and remain true to our roots.
For millions of years, mountains have been in a constant state of change.
Motionless to the eye, mountains are moving and reshaping themselves. Ancient, rugged, battered by water and rain, and yet we find them inexplicably beautiful.
The image of a mountain opens ones heart, their countless imperfections make them perfect to us, each in their own unique way.
Wabi-Sabi is the Japanese term for imperfect beauty.
The aesthetics of this Zen Buddhism expression has been woven into the fabric of Maloja since our inception:
Attention to detail,
valuing the old, repurposed items,
A unique way of perceiving things is the essence of Wabi-Sabi. Simple, quiet, unpretentious things that radiate presence, authority and beauty, just like the mountains.
Surrendering to the natural cycle of birth and death, charting your own path through life, respecting nature and exuding passion, empathy and curiosity; this is what Maloja stands for and this is Wabi-Sabi.
Our current collection could easily be called Wabi-Sabi, but that would have limited what Maloja stands for. As a company that calls the Alps home we have found the mountain culture of Japan and the Japanese way of life an inspiration to us.
The Alpan Way
Inspired by Japanese Zen Buddhism.
Made for the mountains.