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NEW Autum / Winter 2018/19
- The Alpan Way -
Spring / Summer 2018
- The Alpan Way -
Its a bit contrary to what one might think: If you travel to the land of the rising sun in winter, dont expect to actually see the sun. On Hokkaido, the northernmost Japanese island you rarely get a glimpse of the sun, the same can be said about blue skies. White is the dominant colour of the landscape and snow is the reason people from all over the world visit there in winter.
Starting this winter, we use a stretch fabric made from recycled raw materials in 31 functional products. Maloja production manager Sven Köhler talks about how it came about — and why it's so important that fabric manufacturers like our partner MITI SpA continue to push the development of more environmentally friendly materials.
The 19th of November 2018 was a very special day and one for the Maloja history books. We welcomed some very special guests, the U.S. Biathlon Team, and to start things off we had to get them dressed up in their new Maloja gear. Since signing a 4 year contract back in spring, we have been looking forward to this day when all the athletes and trainers would stand before us in their Maloja outfits.
In the fall/winter catalog we unite Japan and the alpine culture. Come along with us for fixed-gear races, leaf hunting, steep and deep powder days and the nordic ski trails of the far east.
We feel most at home in the mountains, but for many of us the city is where we live. At our Flagship store in Munich you will find nearly all styles and colours from our current collection. Good coffee and friendly conversations await your visit and if your lucky, quite possibly a bike ride on the Isar.
THE ALPAN WAY
The Story behind the collection
Since our founding we have sought a new collection theme each year. The theme acts as a guideline for the overall collection aesthetic. All aspects of the collection must align included is sourcing materials, design of prints, colour selection and garment cuts. Above all the collection theme must always align with Maloja’s philosophy and values. Simply put, that is how we reinvent ourselves each year and remain true to our roots.
For millions of years, mountains have been in a constant state of change.
Motionless to the eye, mountains are moving and reshaping themselves. Ancient, rugged, battered by water and rain, and yet we find them inexplicably beautiful.
The image of a mountain opens ones heart, their countless imperfections make them perfect to us, each in their own unique way.
Wabi-Sabi is the Japanese term for imperfect beauty.
The aesthetics of this Zen Buddhism expression has been woven into the fabric of Maloja since our inception:
Attention to detail,
valuing the old, repurposed items,
A unique way of perceiving things is the essence of Wabi-Sabi. Simple, quiet, unpretentious things that radiate presence, authority and beauty, just like the mountains.
Surrendering to the natural cycle of birth and death, charting your own path through life, respecting nature and exuding passion, empathy and curiosity; this is what Maloja stands for and this is Wabi-Sabi.
Our current collection could easily be called Wabi-Sabi, but that would have limited what Maloja stands for. As a company that calls the Alps home we have found the mountain culture of Japan and the Japanese way of life an inspiration to us.
The Alpan Way
Inspired by Japanese Zen Buddhism.
Made for the mountains.
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