THE NEW THEME
FOR WINTER 2020/21
“Laya - where the mountains are“
Hemp is one of our favourite materials that we worked with in this collection. Why you might ask? This natural fibre is very sustainable and highly functional. Hemp grows quickly and almost always; they require far less water to cultivate than standard cotton and as an environmental bonus they do not require pesticides.
Sometimes there are those days where the air smells like snow: It’s a message. The world outside is still colourful. In the sun you can still go climbing in a t-shirt. In the shade you need a down jacket. The mountains look like they’re covered in powdered sugar and winter will soon be upon us. It’s just a matter of time before the bouldering rock disappears under snow, and with it goes the project you were hoping to check off that list.
When it was announced that the Audi Nines is taking place this year despite the current situation, everyone was incredibly stoked. The coolest event of the year is the only one allowed to happen.
Journeys to distant lands will almost always broaden your horizons if you let them. That was the mindset we took with us on our summer catalogue photo shoot for the collection "Laya – Where the Mountains Are". Our road trip through Bhutan was shaped by a series of passing moments that managed to heighten our awareness of some rather important things. Often it was brief encounters with the people there that made us really sit back and think.
A new year – a new theme. That’s how we’ve done it at Maloja since the very first day. It’s also why, since 2004, we have managed to create 15 completely new collections with such a wide range of motifs. In the summer we gave you a brief glimpse into the creative development processes for the current 16th collection, “Laya – Where the Mountains Are”. Now we’re using examples of various products to show you how we select and test different materials and of course how important sustainability is for us in the process.
Laya - „WHERE THE MOUNTIANS ARE“
In the Himalayas, between Tibet and India, there is a country devoted to happiness: Bhutan. At the foot of the highest mountains of this „kingdom in the sky“ is the village of Laya. There lives a people of yak nomads, who have preserved their own way of life and clothing style until today.
Through Kenial, athletes personally deliver donations directly to children in need.
Every year, the brand Maloja reinvents itself. The result is a fresh collection theme which forms the base for the designs of the summer and winter collections.
Of course, it is most beautiful outside. But sometimes do not call the mountains, but the office. So that you can also enjoy a nice view from the desk, we have put together a few screen backgrounds for you.
We feel most at home in the mountains, but for many of us the city is where we live. At our Flagship stores you will find nearly all styles and colours from our current collection. Good coffee and friendly conversations await your visit and if your lucky, quite possibly a bike ride.
Each day our employees spend a lot of time working at our office and this is why we believe that a warm, welcoming atmosphere is imperative.
