Selection of Material
How does Maloja select and determine what material to use?
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How does Maloja select and determine what material to use?
Whenever we discover a new, sustainable material that we can integrate in our collection, we jump at the opportunity to add it. Approximately 75% of our functional materials are certified by bluesign®. Our desire is to increase this percentage and eventually develop products that are 100% bluesign® certified.
Organic Cotton
Cotton has always been a major focus of ours, especially in our streetwear collection. With just a few exceptions, over the last few years we’ve switched to organic cotton that’s grown free from chemical fertilisers or pesticides and with less water compared to traditional growing methods. So it feels better for you, for us, for everyone. Plus, we’re working with Remei, a company based in Switzerland standing for some of the highest standards worldwide for organic fair-trade cotton. All bioRe products have a sewn-in QR code that consumers can use to follow the full journey of their piece of clothing from start to finish: from growing the cotton, through all stages of production, right up to the finished product. This ensures complete transparency of the full production and value-added chain.
Hemp
Hardly any other material has such a positive environmental impact while also having such great functional properties as hemp. One of the oldest usable crops, natural hemp is sweat and odour-resistant, regulates moisture, dries easily, cools in warm weather and is robust, abrasion-resistant and anti-bacterial. What’s more, this multi-purpose plant doesn’t just grow quickly – it grows almost anywhere. It also needs less water and no pesticides to grow. In short, hemp is one of our favourite materials. That’s why we use it in our collections in a wide range of combinations with other materials.
Merino
Everyone loves Merino, including us! This material has multiple functions in one: it warms when the weather gets colder and cools when the temperature rises. Merino manages this by being extremely breathable and able to absorb 30% of moisture without feeling wet to the touch. It’s also both anti-bacterial and odour-neutral. We use different qualities of Merino or combine it with other materials to optimise functionality for specific requirements. In doing so, we pay attention to Merino sheep welfare – we only work with certified businesses that guarantee mulesing-free sheep farming.