My career in mountain biking began when I was around 10 years of age when my Dad put the one of the first ever Marzocchi suspension forks on my school bike. I thought it was so cool to have a squishy fork on a mountain bike and I was instantly hooked. In the local hills of Kamloops BC is where I started riding XC MTB which taught be the basics of climbing hills and to a lesser extent descending.
In 1998, when I was 13 or 14 my Dad and I were working on my bike in the garage when we heard an advertisement on the radio saying that there was a mountain bike film being shown at the local coffee/bike shop, called Java Cycle. That film turned out to be Kranked and after watching that movie, my riding took an abrupt left turn. From then on the lycra went in the garbage and looking for steep sand descents was at the top of my agenda.
Growing up my friends and I could not wait for the school bell to ring so we could get out and amongst the thriving Kamloops freeride scene. I didn’t know it at the time but we were living in a freeride bubble that much of the bike community was watching and finding inspiration from.

Eventually freeride became more mainstream and companies began to pay attention, which allowed me to travel all over the world with my bike and meet some of the most amazing people on the planet. I had wonderful opportunities to shoot photos and video with some of the worlds best artists for many years. Their work and dedication was inspirational which eventually rubbed off on me.
In 2010 I received a set of Go Pro cameras and began shooting my own videos and from those cameras my company Lone Wolf Productions was born. Since then I have worked with some of the worlds best bike athletes and shot in some amazing places. Being a professional rider and cinematographer has been a unique experience as it’s allowed me to view the perspective on both sides of the lens.
Being free and adventurous are two values maloja and I resonate on. For both maloja and I, it is apparent that the attitude of being free has helped us both be relevant in the moment and to tread new trails into the future .
It’s fun to watch and be a part of a company evolving mountain culture through its own values and the inspiration of cultures from around the world.
Cheers to the future
Matt Brooks

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