TALES OF OLD TO PRODUCTS OF TODAY

11. 02. 2019

A new year brings a new story. This is how we have been doing it since the start of Maloja back in 2004. Since then fourteen completely different collections have been created from a variety of worldly themes. Season fifteen “Dialas” is just as special and a reason to go into some detail.

A new year brings a new story. This is how we have been doing it since the start of Maloja back in 2004. Since then fourteen completely different collections have been created from a variety of worldly themes. Season fifteen “Dialas” is just as special and a reason to go into some detail.

A theme around “Alpine Sayings” has been circling the office for some time now. Many questions arose when we were searching for stories that we could hang an entire collection on, but until now the answer has been no. When we came across the legends of Miss Salige, Ganes and Dialas we knew we found something special because these stories are about mountains, plants, animals and values. The values rang true to us and are easily remembered.

In working with the legend of Dialas we realised quite early on that if we make a collection around this theme more than the colours, prints and cuts would be affected. To keep with the theme, we also needed to work very closely with production to further increase our emphasis on sustainability and pay even more attention to the materials we use. The product relation to the natural environment and upholding the values of tradition are at the forefront of the collection.

The deeper we delved into the topic the more joy we found transferring the mystic world to the products we were creating. The enjoyment we had working was confirmation once again that it pays to go our own way. A new year and a new topic has the 2019 collection named “Dialas”.

BUZZ, BUZZ, BUZZ …

Bees do not have it easy at the moment and in order to draw more attention to them we wanted to have them buzz throughout the collection: Sometimes embroidered, other times printed, discreet, or recognizable at a second glance. In addition, we included “bee food” in the form of seed beads and small bee buttons.

TAKE A CLOSER LOOK

The Dialas are guardians of plants and animals and they teach us to look closely. In our search we turn the pages of natural studies, explore herbs and bees and sift through photos of rural work attire. The inspiration that we garner from our research is collected and applied to a mood board. It plays an important role throughout the course of the collection because it serves as a visual reference to the essential points.

THE RED THREAD

Water, forest and mountains are the three habitats of Dialas and are a recurring theme throughout the collection. They can be found on patches, illustrations and embroidery. Additionally, the Dialas often occur in threes and therefore three is recurring throughout the collection.

THE COLOURS OF THE MOUNTAINS

A sunny day on a cool lake or along a stream, colourful flowering meadows, steep rock faces, exposed ridges and shady forests dispersed among shrinking snowfields or the darkness of a new moons night, the imposing sight of a pine tree swaying with the wind and weather. From images such of these the colour card for the collection was composed - Sunlight, Mountain Lake, River, Alprose, Bellflower, Firelily, Red Poppy, Cliff, Snow, Vintage White, Moonless and Stone Pine.

TO WORK WITH ONES HANDS

Our designers spent a lot of time on the computer, especially at the beginning of a new collection, but also pencils, crayons and sketchbooks are put to use. Sometimes concrete templates are drawn up and other times only vague ideas, but the process always continues forth with more drawing, painting and calligraphy. Therefore, lifelike pencil drawings, watercolour art and bold lettering gradually come to life.

Furthermore, for the current collection we set out and collected plants from the mountains, then carefully painted them with acrylic paint and rolled them on paper. The result was a handmade print of which not only the silhouettes of plants can be see, but also their fine structures.

MIND THE DETAILS

Many cuts and prints are visible at first glance, however it is worth while to take a closer look because in this collection there are some details that are apparent when given a second look. A couple interesting ones to look out for are, a four-leaf clover as a lucky charm for a tour or quilted sunbeams that provide warmth.

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