NEW Spring / Summer 2018
- The Alpan Way -
Datum: 03. 02. 2017
From countless pattern changes, testing different materials in multiple garment locations and fine-tuning cycling chamois's, the journey to perfection has been endless. No one can say how many hours were spent hunched over computers or out in the field testing product, neither maloja's design team or Christian "Grasi" Grasmann the Maloja Pushbikers team founder and leader. Regardless of the time spent the end goal was always to ensure the Pushbikers are 100% happy with the outcome and the reason why it took ages to complete the new maloja Pushbikers line.
The Pushbikers collection meets the expectations of the elite race cyclists and top athletes who seek out garments that have been designed with the smallest of details first of mind and have undergone rigorous testing and redesign until considered complete. Every aspect of every garment has gone through a strict and exhausting trial phase of kilometer after kilometer on the bike followed by countless washing cycles. Such a rigorous test means that rough seams and edges are quickly ruled out with the end goal to feel as though the athlete is wearing nothing at all.
In total three years were invested into developing the Pushbikers range, three years of intense collaboration that all parties gain from, and three years that Christian refers to as the biggest challenge; Creating the perfect fit.
As a result of the investment into the race suit design, six different technical materials are combined to make the perfect fit. High breathability, compression fitting with soft edges comprised the core garment design outcome. Aerodynamics became a top development topic that involved sourcing a specific material for placement over the shoulder, a pursuit to gain every fraction of every second when an athlete needs it most. "If you do what you do with passion, you have already won" words Christians team lives by and a testament to the new Pushbikers line.