Our Values Visualized

07. 02. 2020

After 15 years, we at Maloja had the feeling our logo needed a little bit of fine tuning. As part of the re-design we took a close look at our values and our companies history. Ultimately we were content with the logo and decided to refresh it with a slight modern touch. After all, it is a reminder of the values that inspired us to found the company back in 2004.

After 15 years, we at Maloja had the feeling our logo needed a little bit of fine tuning. As part of the re-design we took a close look at our values and our companies history. Ultimately we were content with the logo and decided to refresh it with a slight modern touch. After all, it is a reminder of the values that inspired us to found the company back in 2004.

The symbolism within our logo represent a lifestyle spent in the outdoors and on the mountain:

–         the full moon
–         a curved path to represent a biking trail as well as ski or snowboard tracks
–         a tree
–         nd last but not least the singular line that goes through the lettering, which represents how we go
           our own way with everything we do.

For us the logo still reflects our fundamental values, or better yet our attraction to nature, to follow our own path and the soul of the company.

Since 2004, Maloja has stood for:

>Respect for nature and humanity.

>Finding creative inspiration through the simple things in life.

>The courage and determination to go our own way. Every time.

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