Part 2: Tools Found In Nature

15. 02. 2021

Working creatively with simple means is part of the Maloja company philosophy. Just like our willingness to go our own way – always and forever. When creating the collection “Soul in the Woods”, we remembered these values. As well as something else that’s been important to us since the very first day: attention to detail.

Working creatively with simple means is part of the Maloja company philosophy. Just like our willingness to go our own way – always and forever. When creating the collection “Soul in the Woods”, we remembered these values. As well as something else that’s been important to us since the very first day: attention to detail.


Lost In Creation


Our designers spend a lot of time at their computers. That’s why they’re all the more excited about two days of “hands-on work” for the launch of a new collection. Snipping, drawing, printing, placing natural materials, and constantly rearranging, sometimes with a specific idea in mind, sometimes off the cuff with an openness to whatever springs up. “Spinner meeting” is the name of both of our workshop days because you’re basically completely free to spin what you want. And in the end, ideas that seem totally crazy to begin with become elements of the new collection.


Take Another Look


Many of the design elements are clear at first glance. Some of them, however, need to be seen up close to be appreciated. A few of the details that came out of our workshop can only be spotted when viewed again. Like a mountain forest print made of ferns. A printed “Maloja” laid out with mountain pine needles. A material pattern that combines all possible forest findings: beechnuts, berries, flowers, pine needles, nuts…


Physical To Digital


Martin and Thomas Poschauko are specialists in linking analogue and digital worlds. In our two-day workshop with them, we were able to learn even more new approaches and techniques and refine our own style. It’s always an inspiration to talk to the two designers. Merci, both of you, for our great work together!

Part 1: Stepping into the Woods

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