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Mountain Nomad | Maloja

THE Mountain Nomads

There is a nomad in each of us: we all have a feeling of home somewhere and still we are never sedentary. Because we listen and hear the beckoning call of the mountains.

They call themselves „Imazighen“ – free people. Their life is not determined by walls or man-made borders. Their lives are determined by the expanse of nature. Their belongings travel with them on their way between the Sahara Desert and the mountains of the High Atlas. Nomad tents are their refuge.
To us they are the Mountain Nomads. And they are in us, too.
Because we also are in pursuit of freedom. All of us who live to be in the mountains. We encounter them on bike trails, hiking paths, on climbing routes, on the rocks. This search drives us onwards. It turns us into modern nomads. We settle in where the conditions on the mountain are best. Until we hear the far call of the next mountain, the next peak, the next descent.

We asked our team riders and photographers to relate their nomad stories for this catalogue. They cover thousands of kilometers, travel for more than 200 days a year. The world is their home, they live in a VW bus, tent or under the stars.

Together with us they travelled to Morocco to connect the two worlds that we also would like to connect with our new collection “The Mountain Nomads”: the traditional world of the Moroccan shepherds and the modern world of the mountain nomads of the maloja family.
That’s what our new collection logo stands for: the tent in the mountains as a home away from home, the five-pointed star from the Moroccan flag as a symbol for the country and its people whose fascinating stories, life and culture inspired us to create the new designs.
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Mountain Nomad | Maloja Cloathing
For instance the Ait Haddidou Berber tribe. The high plains in the Atlas mountains are their home. Traditions were handed down for decades – and remain seemingly untouched by any outside influence. Once a year this tribe and with it the mountain village near Ilmilchil is the center of Morocco.

Their festival Moussem attracts Moroccans from the entire country. For many Moroccan women Moussem is not only the grand meeting of a tribe. It is also a marriage market. They search and select their men. And for this event they adorn themselves with their most beautiful Handira, the traditional cape. We applied the typical Handira stripes to our collection.

Just like the natural colors of Morocco that are produced from spices and plants: soft curcuma orange, or the reddish brown of henna, which we combine with bright colors like the famous blue – Berban indigo.
Mountain Nomad | Maloja Cloathing

DThe colors, the culture and traditions of Morocco are as diverse as the country itself. We travelled to the famous harbour city Agadir on the Atlantic and to the small fishing village Taghazout, a secret surf mecca. We immerged ourselves into the bustle of Marrakech’s central region and stood speechless before the winding clay walls and apartments, the corner towers and pinnacles of Ait-Ben-Haddou at the foot of the High Atlas in the Southeast of Morocco.

We admired the oasis Tinerhir, a green sea in the midst of the barren, impressive rock walls of the Todra Gorge. We experienced a new world in the desert city of Merzouga in the East at the foot of the desert landscape Erg Chebbi, sculpted by winds in the vastness of the Sahara. We were overwhelmed by the hospitality in Bab N’Ali in Pjebel Saghro. And again we were reminded of the strength of nature in the mountains of the High Atlas.

This country of the Berbers between the sea, the desert and the mountains, swallowed us. We returned with thousands of stories and more than 50.000 photographs.
Mountain Nomad | Maloja Cloathing

We experienced a new world between barren rock walls and fertile oases.

Mountain Nomad | Maloja Cloathing
Mountain Nomad | Maloja Cloathing

The colors, the culture and traditions of Morocco are as diverse as the country itself.