With the start of April the Maloja Flagship Store in Munich invited its most passionate customers out to Malojas headquarters in Bach. The order of the day was a look behind the scenes, tie-dye and of course a BBQ. After a tour of our office we transformed our terrace into a color laboratory.
A year ago we developed our own tie-dye patterns for our Beyond The Mountains collection that arrived in stores this spring. After showing the ropes to our visitors they quickly got the hang of it: T-shirt, bunch, fold, pull, twist and roll or knot depending of the desired pattern.
The color selection for the day matched up with those from our summer collection; Mustard, Red Poppy, Wood and Mountain Lake, which was the favored color of the day.
The courageous ventured to the higher echelon of tie-dye art and designed multi-colored shirts with elaborate patterns. From stripes to circles, spirals to spider webs, the end result was always a unique piece with everyone happy with their creations.
A full day of tie-dye left the crew hungry and thirsty so with the t-shirts drying on the line we fired up the BBQ to end this special time together.