The classic Batik patterns of twists and spirals were not the only point of inspiration as we found a deeper connection to the hippie spirit of the 70s generation. We desired to embrace the positive values of peace, freedom and creativity, the corner stones of hippie philosophy.
With inspiration in tow we set out to purchase the dyes, tubs for color bathing and some enormous white sheets. We dyed the sheets on the patio, mixing colors to create different shaded spots and splashes on the wet, crumpled fabric. After a very long drying and ironing session the sheets were brought to our photo lab to be digitized for further color tweaking and to easily integrate them into our digital design processes.
Our greatest challenge was to match the tie-dye patterns. Four different producers developed countless versions and painstakingly weeded out the best from the rest before finally settling on the selection for Beyond The Mountains.